Packaging · Joomba
Make everyday exciting.
Packaging and key visuals for “Joomba”, a fruit juice line that needed to feel bold, playful and instantly readable on the shelf.
The system focuses on strong flavor blocks, clear hierarchy and joyful fruit illustrations. Each SKU uses its own color universe while staying consistent as a family on shelf.
Below is a selection of layouts for shelves, ads and in-store touchpoints.
Outcome
The final system lets each flavor feel distinct while still reading as one Joomba family—from shelf shots to campaign assets. The bold fruit, large typography and bright blocks are designed to stay readable in motion, social feeds and cluttered retail environments.